An agentic agency.

What happens when one of today’s tech leaders teams up with a style icon celebrated across generations? In the case of Ray-Ban Meta, you get a product so ahead of its time that people don’t know to look for it. This meant Ray-Ban Meta needed to build awareness of their smart glasses. To do that, the visionaries behind the breakthrough wearable tech needed a strategy that both sings the frames’ praises and shows how they fit into users’ daily lives.