AIA was stepping into a new era, with fresh leadership and a commitment to sustainability, diversity, and the responsibility architects have to address urgent global issues. They needed a reimagined brand to resonate with modern architects, reflect the power of design, and create space for new voices in an industry that has long lacked diversity. AIA turned to us to evolve their current visual identity to match this ambitious vision.

We built a flexible, dynamic brand toolkit for AIA, centered around the North Star It’s All Connected, which underscores the idea that architecture isn’t just about buildings—it’s about creating positive change by design. The toolkit empowered AIA to communicate its values and build trust with a new generation of architects, while fostering inclusivity and showcasing the power of architecture to shape a more sustainable future. This impactful work helped AIA hit the milestone of 100k members, marking a new chapter of growth and influence in the industry.