The future will be here
before the present is gone.
generative/processing
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washington, DC
EST 10:14:15
Artemis Ward logo
A woman carefully examining an architectural model on her work desk, surrounded by drafting tools, sketches, and other design materials.
The american institute of architects

We helped the American Institute of Architects enhance its visual identity and messaging to align with a bold, inclusive vision for the future of the architectural profession.

INFO
INDUSTRY
Trade Associations
Architecture
AREAS
Brand Strategy & System Design
Brand Architecture & Identity Design
Narrative & Creative Concepting
Brand Campaigns
CHALLENGE

AIA was stepping into a new era, with fresh leadership and a commitment to sustainability, diversity, and the responsibility architects have to address urgent global issues. They needed a reimagined brand to resonate with modern architects, reflect the power of design, and create space for new voices in an industry that has long lacked diversity. AIA turned to us to evolve their current visual identity to match this ambitious vision.

IMPACT

We built a flexible, dynamic brand toolkit for AIA, centered around the North Star It’s All Connected, which underscores the idea that architecture isn’t just about buildings—it’s about creating positive change by design. The toolkit empowered AIA to communicate its values and build trust with a new generation of architects, while fostering inclusivity and showcasing the power of architecture to shape a more sustainable future. This impactful work helped AIA hit the milestone of 100k members, marking a new chapter of growth and influence in the industry.

Mockup of bus stop ad for AIA
Promotional graphic for AIA featuring an image of a historical building and two people analyzing a blueprint together
A man holding a phone with an AIA instagram post of AIA CEO Lakisha Ann Woods

The results

100k member signups

The results

100k member signups

The results

100k member signups

The results

100k member signups

The results

100k member signups

The results

100k member signups

The results

100k member signups

The results

100k member signups

A woman carefully pinning an architectural photo to a design board filled with other architectural images
Construction workers wearing safety gear carefully inspecting a room under construction
TESTIMONIALS

“Working with Artemis Ward has been a fantastic experience for our team. Their collaborative spirit and commitment to understanding our vision brought immense value to our project. The process has been seamless, thanks to their clear communication and adaptability to our needs. We highly recommend them to anyone looking for a reliable and innovative design partner.”

Rebecca Myers, Managing Director, Brand & Operations, AIA