Calvert Impact, a leader in ethical finance, sought to drive sustainability in commercial real estate through the Cut Carbon Note, an innovative product aimed at reducing carbon emissions in the built environment. With 40% of U.S. carbon emissions tied to real estate, the challenge was to develop a narrative and brand identity powerful enough to resonate with both commercial developers and investors, while clearly connecting the product’s environmental mission with its financial benefits.

We rolled up our sleeves and delivered a cutting-edge brand identity, from a compelling logo to a comprehensive marketing platform, setting the Cut Carbon Note apart in the crowded investment space. The centerpiece? A dynamic 75-second anchor video that combines photography, live action, and motion graphics to introduce the product’s groundbreaking potential. Our social toolkit empowered Calvert Impact to take their message to the right audiences, ensuring that sustainability wasn't just a buzzword but an actionable solution for the future.