National Geographic’s iconic Planet or Plastic? issue tackled one of the world’s most pressing environmental crises: single-use plastic and its devastating impact on our oceans. With nine million tons of plastic entering the oceans every year, NatGeo knew they had to act. The challenge? Extending the reach of their campaign beyond print, creating a digital platform that would rally people across the globe to make real, measurable changes.

We partnered with NatGeo to bring Planet or Plastic? to life online, crafting a dynamic, adaptable website where users could take the Planet or Plastic pledge and make personal commitments to reducing plastic waste. Our solution included region-specific pages to empower local teams to deploy targeted strategies. By incorporating National Geographic's iconic photography and motivational messaging, we created a visually impactful experience that inspired global action. This campaign wasn’t just about spreading awareness—it was about empowering people to be part of the solution.